我们常说"以史为鉴"、"以史为师"。的确,前事不忘,后事之师,审视与学习历史可以让我们吸取很多成功的经验,少走许多弯路。历史的智慧光芒可以指引我们理性前行,甚至会点亮我们明天的道路。《历史棋局中的经管智慧》通过讲述中外历史上经典的文化、成功的军事战役、精妙的政治手段以及一些散发着智慧光辉的伟人事迹,结合作者多年实践总结得出的诸多具有前瞻性的营销与管理思想,汇集成了这本适合中国市场和企业,具有创新、实战特点的营销、管理书籍。
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